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FranceWebAsso & MyNewsCenterNavigator, Context is next: Are you ready for the next wave in marketing? KM Research Alert, Take 45 minutes to hear this webinar and get a head start on exceeding the demands of your customers!

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At SRU, we have built our business around knowledge and experience and our ‘b2b focus’ has given us insights and intelligence from which your business can greatly benefit.

Please take your time to look around our website where you will find evidence of that knowledge and experience through our many publications and cases histories. 

Quite simply, we have carried out more business to business market research studies than any other company in the world – ever. We hope you agree that our understanding in business to business markets goes beyond knowledge, truly setting us apart.

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Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For You introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision–making process

Today, competitive information is more readily available than ever before. You can find endless information online in an instant. Yet the information that is most valuable to you and your business cannot be found on a Google search. Acquiring this information requires a lot more intelligence.

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1. Context is next: Are you ready for the next wave in marketing?

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Context is next: Are you ready for the next wave in marketing?

Register for this entertaining webinar presented by frequent marketing event speaker, Scott Anderson (B2B Magazine "Top Digital Marketer" two years running, and CMO at Sitecore to discover, to discover how context marketing is revolutionizing the customer experience, and how you can get your company in the game.

Some specifics you'll take away:
  How to align your marketing technology to eliminate data silos and create a single customer view
  Numerous real life scenarios of companies providing contextual experiences and seeing significant business results
  How Sitecore can provide you with the three requirements of context marketing: contextual intelligence, content marketing, and omni-channel automation.

Take 45 minutes to hear this webinar and get a head start on exceeding the demands of your customers! Download

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Your blog is a powerful tool. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:

  • Brand building and awareness.
  • Positioning yourself as a thought leader.
  • Demonstrating your (or your organization’s) expertise.
  • Developing relationships within your niche.
  • Fostering an engaged and active community.
  • Generating leads.

Blogging is also powerful from an SEO standpoint as well. Strategic and active blogging can help you:

  • Incite more crawling – the more you publish, the more your site gets crawled.
  • Penetrate more keyword verticals.
  • Attract links – provided you’re promoting your content; passive link acquisition is difficult if not impossible for most sites.
  • Generate social signals.
  • Drive more organic traffic.

Despite the inherent “SEO value” of blogging, many blogs just aren’t properly optimized for search, or aren’t optimized to their fullest potential. As such, these blogs aren’t working as hard as they could be for an organization from an SEO standpoint.

Many of the fixes and improvements you can make are really quite simple. Let’s take a look at six steps every organization can take today to improve their blog’s SEO.

1. Practice Good Pagination

Pagination on a blog is a system for enumerating pages so you can organize and archive content. Pagination is particularly helpful for usability because housing all your blog posts on a single page that scrolls endlessly isn’t a practical or user-friendly approach. A single page with hundreds of blog entries would undoubtedly hurt load times too.

When it comes to SEO, pagination implemented correctly maximizes “crawl depth” and makes your content easier for engines to access by reducing the number of clicks needed to reach deeper, archived pages. In addition, proper pagination is a scalable way to flow more (or a larger percentage) of PageRank to your archived content.

Here are some solid examples of SEO-friendly pagination (multiple, numbered hyperlinks means fewer clicks to reach older content).


It isn’t just blogs. Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google’s playbook.


If that’s good pagination, then what’s bad pagination?

Examples of poor pagination (or complete lack of) are pretty rampant across the Web. Some of the biggest offenders are free, off-the-shelf WordPress templates where you get a either a single hyperlink to access archived content “older entries,” or two links “older entries” and “newer entries.”


So why is the above example bad?

Having a single link means it can take exponentially more clicks to reach older content, which can make it harder for bots to find. Also, a single link means each subsequent archived index page (and the posts linked from it) is getting a smaller percent of a percent of PageRank. By the time you’ve gone five clicks deep into your archive, those pages and posts are starved for link equity.

Some of my favorite pagination plugins are:

2. Add Related Posts

As mentioned in the above section on pagination, it’s critical that you make your blog content easy to find (both for bots and users). If your content is buried a dozen clicks deep or if it’s orphaned entirely, that content can drop out of the index or won’t have enough link equity to outrank competitor documents, rendering those pages useless from a SEO perspective.

So another way to improve the findability of your content is to add a list of related articles at the end of each of all your blog posts. Not only does this elicit more page views with readers, but this practice also helps flow link equity to deeper content and improves the circulation of PageRank across your blog. Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they’re linking to.

If you’re running on WordPress, adding related posts is relatively easy, and there are a range of some very good related post plugins:

3. Add Previous and Next Posts

Similar to implementing a related posts feature on your blog, you can increase findability with “previous” and “next” post links, which can appear at the top or at the bottom of an article on your blog.


Much like adding related posts, “previous” and “next” article links effectively surfaces your content and improves link equity distribution. In addition, these types of navigational links can help increase time on site, and boost overall user-engagement and satisfaction signals via the “long click,” a behavior metric Google is potentially measuring.

4. Proper Use of Categories

Categories are another component on your blog you can leverage to boost your organic search efforts. Besides making archived content easier to find (a common thread here), categories help classify and silo your content into topically themed pages, which creates additional opportunities to rank in search results.

Some category best practices are:

  • Limit the number of categories you have. Categories are often misused or abused with contributors creating a new category every time they write a new post, which can lead to really thin pages of content (pages with a single post snippet). For small- to medium-sized blogs, 10 to 15 categories are really all you need.
  • Select only one category per post. Contributors often abuse the category select feature and click on multiple categories before posting, which can risk duplicate content issues.
  • Add original content to your categories to help make them unique. This plugin works well for adding introductory content to category pages

5. Vary Title Tags vs. Article Titles

Keywords are the foundation for your SEO efforts. Most bloggers understand this and often include keywords and keyword variations in their copy. But where many authors drop the ball is by not varying the title of the blog post and the title tag element.

Often this is due to inexperience, time constraints, or the option doesn’t exist in their dashboard (which is easily remedied with the proper plugin). As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste.

Will this negatively impact SEO? No. But given the title tag is still the most important piece of content on your site (from an SEO perspective), not varying title and title tag is really more of a missed opportunity.

By varying your title and title tag and working in alternative keywords, stems, modifiers or synonyms, you make your content work even hard for you in the SERPs. And the more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but my favorites are:

6. Add Sharing Buttons

Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. Sharing can also help expose your content to new audiences.

From an SEO perspective, getting your content shared increases the likelihood of mentions and links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

What’s more, Google is gathering social data and this data impacts rankings. To what extent those social signals influence rankings is debatable, but Google clearly places some degree of value on social, and so should you.

To help increase distribution of your content across social channels, you need to implement frictionless sharing. Make your share buttons obvious, but not disruptive or distracting.

Sharebar is my favorite social sharing plugin for WordPress. It doesn’t support Google+, but this quick snippet of code solves that.

Sharebar is good for two reasons. It shadows the reader as they move down the page, and it contains “share counts,” which can help convey further trust, authority and popularity of an article for an audience.


Related reading

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12:17 Écrit par franceweb dans 21CenturyWebArchive, ArchiveWeb21, Articles, Dipl.Ing.Stefan V.Raducanu, KM | Lien permanent | Commentaires (0) |  Imprimer | |  Facebook | | | | |


Société Générale joue la carte de la fertilisation croisée pour répondre aux enjeux de la transformation numérique. Nourrir l'appétence des collaborateurs pour l'innovation digitale, Préparer demain et après-demain pour garder une avance stratégique


Société Générale : « L'innovation est partout, chez les collaborateurs comme dans les startups »

 - Directrice des ressources et de l'innovation du groupe Société Générale
jeudi 03 décembre 201523

Comment faire souffler un vent d'innovation en interne comme en externe ? Équipes en immersion dans l'écosystème de la créativité digitale, hackathons, labs en France et à l'international... Société Générale joue la carte de la fertilisation croisée pour répondre aux enjeux de la transformation numérique.

Un changement en profondeur de nos sociétés s'opère sous nos yeux depuis vingt ans et s'accélère considérablement avec la transition numérique. Cette entrée dans l'ère digitale modifie également notre manière d'innover. L'innovation évolue d'une innovation « produits » à une innovation relationnelle, d'une innovation fermée à une innovation ouverte, d'une innovation incrémentale à une innovation de rupture.

La banque est véritablement entrée dans le dur de la transformation numérique. Il y a trois ou quatre ans, nous étions dans la prise de conscience et la définition de la stratégie. Aujourd'hui les promesses deviennent réalité et les projets se multiplient. Il suffit de voir les annonces récentes de la banque de détail de Société Générale. La relation client change véritablement. Il s'agit de prendre le meilleur de l'humain et du digital pour améliorer l'expérience client.

Nourrir l'appétence des collaborateurs pour l'innovation digitale

Les dispositifs mis en place en interne ont préparé le terrain. Notre initiative de brainstorming géant Peps ! - pour Projet expérimental participatif stimulant - a associé l'ensemble des collaborateurs à notre réflexion sur l'impact du numérique sur notre métier. Le programme Digital For All, lancé fin 2014, a permis d'équiper les postes fixes de l'ensemble des collaborateurs de Société Générale des dernières solutions collaboratives et de distribuer 90 000 tablettes d'ici début 2016. Notre « app store » interne dédié et sécurisé comprend déjà une quarantaine d'applications métiers.

Ce sont autant d'outils qui favorisent le partage et les échanges, l'intelligence collective au sein du Groupe au service de l'innovation. Il s'agit aussi de proposer l'infrastructure qui le permet. Le wifi est omniprésent dans nos locaux y compris dans les agences (85 à 90 %). Pour innover, nous nous inspirons aussi des méthodes de travail des startups comme par exemple le travail en « pizza team » , le design thinking ou la méthode test & learn.

Le lieu doit se prêter à ce mode de travail collaboratif. A l'automne 2016, les équipes principalement IT de Société Générale pourront bénéficier d'un environnement dédié, totalement connecté, modulable dans le nouvel ensemble immobilier de Val de Fontenay, véritable technopole, incarnation de la transition numérique du Groupe. Pas de bureaux fermés, mais des espaces ouverts où les équipes se regroupent par communauté d'intérêts ou projet.

Nous avons d'ores et déjà constitué une série de communautés transverses chargées de réfléchir sur douze tendances stratégiques que nous avons identifiées telles que le big data, le concept de blockchain, la cybersécurité, le crowdlending ou l'intelligence artificielle.

Se secouer les neurones au coeur de la French Tech

L'innovation passe aussi par l'écosystème que nous avons tissé hors de nos murs. Société Générale est partenaire en résidence de Player depuis sa création. Player est un laboratoire situé au coeur du Silicon sentier et de la French Tech dont la vocation est de détecter et d'expérimenter de nouvelles formes collaboratives. Dans ce lieu de co-création, on trouve des startupers mais aussi des designers, des sociologues, des prospectivistes, des codeurs, des artistes numériques.

Nos équipes, issues des différents métiers, s'y retrouvent en immersion avec un problème précis à résoudre. Cela permet de secouer nos neurones, de prototyper, de confronter nos idées à celles de ces acteurs de la créativité digitale. Nous souhaitons gagner en créativité, en agilité et en rapidité en développant les partenariats avec ce type de tiers-lieux et de communautés.

Ainsi, nous avons signé récemment avec  Le Tank (pour accélérer nos projets et travailler sur place en co-construction avec la communauté en résidence sur des problématiques de design d'expérience), SenseCube (pour développer nos projets en s'inspirant des méthodes d'accélération des startups sociales du SenseCube et immerger nos collaborateurs au sein d'une communauté différente), InProcess (pour développer l'utilisation des méthodes de design thinking dans la conception des parcours clients de demain : ethnographie, observation des usages et scénarisation des expériences utilisateurs) et Plaine Coworking (pour immerger nos collaborateurs et leurs projets au sein d'une communauté d'innovation naissante dans un territoire résolument digital).

Une approche pragmatique vis-à-vis des acteurs de la créativité digitale

Notre vision n'est pas de faire des acquisitions tous azimuts ou de lancer un incubateur, bien au contraire, et c'est sans doute ce qui nous distingue de nos concurrents. Notre dispositif différenciant est basé à la fois sur des collaborations avec de fournisseurs de prestation, des partenariats avec des tiers-lieux, voire des acquisitions comme Fiduceo par Boursorama (première acquisition d'une fintech par une banque en France). L'objectif est de multiplier les contacts et rapprocher nos communautés internes et celles de  l'écosystème numérique.

Nous avons mis en place des relais aux Etats-Unis et au Royaume-Uni (par exemple, à San Francisco avec le Rebellion Lab). En Israël, nous menons actuellement 5 à 6 POC (Proof of concept) avec des startups locales. Nous réfléchissons également à des projets plus intégrés, structures miroir de notre équipe Innovation en France, notamment à Bangalore en Inde, qui est en passe de devenir le deuxième écosystème mondial, et en Afrique.  

Préparer demain et après-demain pour garder une avance stratégique

Si sur les usages du numérique et la compréhension sociétale, nous sommes bien armés, les banques restent exposées à des technologies ou des concepts disruptifs dont les cycles d'apparition ne cessent de se raccourcir. Ma responsabilité est de prévoir ce qui va venir demain, après-demain et après-après-demain.

Avec cette innovation à plusieurs vitesses, il faut arriver à déceler ce qui sera utilisable pour nos métiers. Le big data permet une meilleure détection des fraudes mais aussi une meilleure compréhension du client. L'étape suivante consiste à lui offrir une expérience unique depuis n'importe quel canal, sur sa tablette, en agence ou avec le centre d'appel et des offres et services personnalisés. Le machine learning et surtout le deep learning, qui « mime » le système neuronal du cerveau humain, nous y aideront peut-être.  

Nos collaborateurs ont développé une vraie appétence pour l'innovation digitale. Ils sont préparés à ces enjeux de transformation, ils voient ce qui se passe dehors, les changements de leur vie privée. Ils auraient nourri de l'inquiétude si leur banque ne bougeait pas et ne consentait pas de lourds investissements à ce sujet.

L'innovation est une priorité stratégique du Groupe, qui bénéficie de la très forte implication de la direction générale et du top management qui se traduit par des Learning expéditions depuis 2014 et des points mensuels dédié à l'innovation pour le comité exécutif du Groupe.  Ce n'est pas un hasard si Société Générale est classée 4ème groupe du CAC 40 en matière de maturité digitale et ce pour la deuxième année consécutive (*).

(*) Classement e-CAC40 2015 des Echos Business

Crédits photos : Société Générale, Olivier Ezratty


Improving human and communities’ welfare, by reducing poverty and hunger;Contributing to gender equality; Reducing actions and procedures that contribute to climate change; Promoting partnerships, economic growth and fair work;

1agld1r.gifImproving countries development as well as citizens’ equality, health, education and inclusivity;Travel & Tourism Building, Construction & Architecture Conferences & Trade Fairs Culture, Society & Lifestyle World & Regional

1agld1r.gifTOURISM 2016 - International Conference on Global Tourism and Sustainability,

1agld1r.gifTOURISM 2016 - International Conference on Global Tourism and Sustainability

Date: 12-Oct-16 to 14-Oct-16
Location: Cultural Centre of Lagos / Lisbon / Portugal
Category: Travel & Tourism Building, Construction & Architecture Conferences & Trade Fairs Culture, Society & Lifestyle World & Regional
TOURISM 2016 – International Conference on Global Tourism and Sustainability aims at discussing the role of tourism with reference to the adoption of the Post-2015 Development Agenda, namely the Sustainable Development Goals (SDGs). The World Tourism Organization (UNTWO) highlights/ emphasizes the role of tourism regarding the SDGs related to inclusive and sustainable economic growth (Goal 8), sustainable consumption and production (Goal 12), and the sustainable use of oceans and marine resources (Goal 14) (UNTWO, 2015).

However, as stated in the same document, as a global activity, tourism has a broader influence on sustainability goals and may contribute to the implementation of all SDGs by:

- Improving human and communities’ welfare, by reducing poverty and hunger;
- Improving countries development as well as citizens’ equality, health, education and inclusivity;
- Promoting the preservation of cultural identities and cultural and natural heritage;
- Contributing to gender equality;
- Ensuring access to resources (water, energy) and food in an affordable way, as well as sustainable production and consumption;
- Promoting partnerships, economic growth and fair work;
- Building low impact infrastructures;
- Reducing actions and procedures that contribute to climate change;
- Protecting terrestrial and oceanic ecosystems.

Thus, the commitment of tourism activities with sustainability goals endorses new ways of thinking, planning and managing tourism activities. Awareness on these questions embraces all the actors (politicians, investors, companies and citizens) that may decide, from their different standpoints, on how to take the road of sustainability. In the future, travelling, for instance, will be more demanding, regarding sustainability goals, and will certainly change the paradigm of tourism.

Tourism sustainability goals will certainly bring many changes, from the way tourists travel, to the way infrastructures are built, the way local people interact with visitors, or the way urban and rural landscapes and natural areas accommodate the flow of tourists.

Tourism is not a ‘gold mine’, but may be part of the solution for local and regional development, for natural and cultural preservation and for bringing closer different people, thus paving the way for a more equal and conscious global community.

TOURISM 2016 - International Conference on Global Tourism and Sustainability invites all researchers, academics and practitioners in the field of tourism and sustainability to contribute to this discussion by presenting their work and research at this scientific and cultural event.


Academics, researchers, tourism professionals, architects, engineers, public decisors, students


No exhibition area.

Go to event website

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